World Wrestling Federation and Cybermoola to Tag-Team in Online Cash Payment Arena.

Wrestling Fans to Shop Online With Cybermoola Prepaid E-Money

Instead of Credit Cards

SAN FRANCISCO, Sept. 19 /PRNewswire/ --

World Wrestling Federation Entertainment Inc. (Nasdaq: WWFE) has agreed to accept Cybermoola(TM) at WWFshopzone.com, providing WWF fans with a way to buy their favorite WWF(R) clothing and gear online without a credit card.

"WWF fans are Web savvy consumers from every part of the American spectrum," said Lee Barstow, vice president, WWF new media sales and marketing. "The ability to purchase WWF products without using a credit card is exciting for WWF fans. It's perfect for fans who don't want to use their credit cards online, those who don't want to add to credit card balances and those who don't use credit cards at all."

"Cybermoola Inc. is proud to be partnering with WWF," said Eric Freeman, CEO of Cybermoola Inc. "WWFShopzone.com is a strong e-commerce outlet offering exciting gear that appeals to a broad spectrum of consumers. Making those products available with Cybermoola introduces a new demographic audience to both companies."

Cybermoola, the original prepaid Internet shopping card, has partnered with a variety of leading e-commerce sites. Customers who use Cybermoola can shop online for a variety of products, including athletic footwear, music, apparel, electronics, cosmetics and more, through other retailers. A consumer purchasing Cybermoola at a brick-and-mortar location enters the card's Unique Serial Number at www.cybermoola.com , and uses a simple online account to shop at any site accepting Cybermoola as a payment option.

Cybermoola is now on sale at over 200 locations in California, Texas, New Jersey, New York, Pennsylvania, Connecticut and Delaware.

About the World Wrestling Federation

World Wrestling Federation Entertainment Inc. is headquartered in Stamford, Connecticut, with sales offices in New York City, Chicago and Toronto. We are an integrated media and entertainment company, principally engaged in the development, production and marketing of television programming, pay-per-view programming and live events, and the licensing and sale of branded consumer products featuring our highly successful World Wrestling Federation (WWF) brand. The Company is an equal partner with NBC for the XFL, a new professional football league scheduled to kickoff in February, 2001. WWFE currently has 300 full-time employees and has exclusive contracts with approximately 125 performers. The Company can be found on NASDAQ under the symbol WWFE and online at WWF.com .

About Cybermoola Inc.

Launched in September 1999, San Francisco-based Cybermoola Inc. is a pioneer in cash-based payment for shopping on the Internet. Cybermoola is prepaid e-money that enables shoppers to purchase merchandise online without a credit card or bank account. It is the first prepaid Internet cash card to be sold in-store at a major national retail chain. This safe and easy-to-use payment option helps e-tailers and retailers transform online and offline consumer traffic into actual online sales. Customers can use Cybermoola online at a complete range of web retailers to purchase clothing, music, books, sporting goods, cosmetics and more. In addition to its in-store availability, Cybermoola can be purchased online at www.cybermoola.com .